Ultimately there is a tension between what people want and what libraries can technical deliver within their budget constraints. However, because good libraries understand their patron's needs and wants, they should be able to leverage off the advances in Web personalisation and offer even more responsive and relevant services that better meet client's needs.
So what does this mean in practical terms? ReadWriteWeb goes on to say that the personalisation is driven in part by:
- Filtering the Real-Time Firehose: richer and better tagged semantic data means people can pull out only the bits they are interested in, and there are a growing number of dashboard services that make this happen by giving the user control over the filtering.
- Open Web: More Data About You, Better Personalization: The growth in personalised filtering is made possible because the underlining data is richer and more structured. It is also possible because to quote ReadWriteWeb "the more data about you and your social graph that is available to be used by applications, the better targeted the content and/or service will be to you."
- Recommendation Engines: watch what you are interested in and personalise their suggestions to your preferences.
Libraries (and of course web services and platforms) also offer users the ability to personalise their web sites. Example include:
the BBC has done a great job in allowing people to personalise their site.
While this is great, the type of services and trends mentioned by ReadWriteWeb will take personalisation to a whole new level. Mixing personalisation with the other 4 ReadWriteWeb trends (Structured Data, Real-Time Web, Mobile Web / Augmented Reality, and Internet of Things) will give libraries the potential to offer incredibly rich and compelling services that are directly targeted to each individual patron's needs and wants. Welcome to the brave new world!