In rummaging around Amit Agarwal's excellent blog called Digital Inspiration, I came across a great post from last year titled Twitter Guide: How To Do Interesting Things With Twitter. I first looked at Twitter just over 12 months ago but never got all that excited. You see I am having enough trouble getting the time to do all the things I need and want to do without taking out more time to post a micro blog on Twitter. However, I am coming across more and more ways that people are using Twitter as a business tool and this is interesting. For example, a number of big portals are using twitter to allow staff to post content on the fly in real time irrespective of time and place.
Twitter is also proving to be more and more popular at library / and learning IT conferences. I understand the recent EDUCAUSE Australasia Conference in Perth they were using Twitter back channels. Mind you IT conferences have been using Twitter back channels for some time, but in May ReadWriteWeb noted that ITV (the oldest commercial television network in the UK) announced that it will use Twitter as a backchannel for its coverage of the FA Cup final in 2009. For the full ReadWriteWeb Story go to Twitter and TV: The New Backchannel. So it is safe to say Twitter is getting bigger than Ben Hur even though it only employs 43 people, it is kind of at the cross roads, and is yet to monetize its obvious success.
Earlier in 2009 The Nielsen Company reported that:
"No longer just a platform for friends to stay connected in real time, [Twitter] has evolved into an important component of brand marketing. Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009, making it the fastest growing site in the Member Communities category for the month."
There is even a page on Wikipedia titled List of Twitter services and applications.
But the real reason for the massive increase in Twitter traffic in Australia is because it has been taken up with gusto by my sister-in-law Amanda (Just kidding Amanda). This blog post is dedicated to you and your enthusiasm in embracing social networking technology.