Last weekend I mentioned the social media statistics article listed on Mashable.com. Since then I have had a closer look at the report from Universal McCann’s Social Media Wave 3 Research.
This posting is to say - do yourself a favour and check out this report! It provides a wide range of very interesting and quotable statistics on the uptake and use of social networks, RSS, content sharing (especially photos and videos), blogging, and blog readership. 17,000 internet users in 29 countries made up the sample population for this research, so it is representative. I can see why this Universal McCann research is so popular.