Wednesday, 20 August 2008

Who owns What

Continuing on from my previous blog post, I got thinking about who owns who in the wild lands of Web 2.0 / Social Media. Does Google own everything? Well not quite, but the people at Google have been busy little beavers buying up whole swags of other players. The more notable acquisitions have of course included Google's purchase of YouTube in 2006 and Feedburner in 2007. This year, Google's purchase of the Russian context advertising service Begun for USD $140 million appears to have attracted the most amount of interest and comment.

In doing some research into this post, I came across Amy L. Webb's www.mydigimedia.com/WhoOwns.html. Following is a copy of the annual table Amy puts out which tracks the purchases of the major players. myDigiMedia also offers a widget and an RSS feed on new media acquisitions.

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