Sunday, 10 August 2008
Poor Telstra, according to Hitwise, it looks like Australian's and New Zealanders are "leading the charge to the official Olympics website in the lead-in to the 2008 Beijing Olympic Games. Hitwise goes on to say that "with official broadcasters and print media partners ramping up the marketing and promotional efforts of their special Olympic microsites, the competition will be as hot as the 100m Men's final". So does this mean those Telstra ads, like the one with people watching the Olympics in a hairdressing salon via a mobile phone, was a waste of advertising spend? Who knows, but why would you pay Telstra's mobile phone web data costs to watch the Olympics on a small screen? Here's a word of advice to all those hair dressers out there. Ditch watching the Olympics on a client's phone, drag a TV into the salon for two weeks, and turn it on to Channel Seven and / or SBS. Its cheaper and the screen is bigger.